Research on immersive interactive experience of content e-commerce live users in the era of computer digital marketing
Author:
Publisher
Springer Science and Business Media LLC
Subject
Strategy and Management,Safety, Risk, Reliability and Quality
Link
https://link.springer.com/content/pdf/10.1007/s13198-021-01310-9.pdf
Reference41 articles.
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4. Bigné E, Alcañiz M, Guixeres J (2018) Visual attention in virtual reality settings: an abstract. In: Academy of marketing science world marketing congress. Springer, Cham, pp 253–254
5. Bigne E, Llinares C, Torrecilla C (2016) Elapsed time on first buying triggers brand choices within a category: a virtual reality-based study. J Bus Res 69(4):1423–1427
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