Marketing Scholars and Political Marketing: the Pragmatic and Principled Reasons for Why Marketing Academics Should Research the Use of Marketing in the Political Arena-Reference-Cited by-同舟云学术

Marketing Scholars and Political Marketing: the Pragmatic and Principled Reasons for Why Marketing Academics Should Research the Use of Marketing in the Political Arena

Published:2019-02-08 Issue:3-4 Volume:6 Page:41-48
ISSN:2196-291X
Container-title:Customer Needs and Solutions
language:en
Short-container-title:Cust. Need. and Solut.

Author:

Lees-Marshment Jennifer^ORCID

Publisher

Springer Science and Business Media LLC

Subject

Computer Networks and Communications,Hardware and Architecture,Software

Link

http://link.springer.com/content/pdf/10.1007/s40547-019-0091-0.pdf

Reference28 articles.

1. Allington N, Morgan P, O’Shaughnessy N (1999) How marketing changed the world. The political marketing of an idea: a case study of privatization. In: Newman B (ed) The Handbook of Political Marketing. Sage, Thousand Oaks, pp 627–712

2. BBC (2017) The digital guru who helped Donald Trump to the presidency. In: BBC News. https://www.bbc.com/news/av/magazine-40852227/the-digital-guru-who-helped-donald-trump-to-the-presidency . Accessed October 2018

3. Braun A (2012) The role of opinion research in setting campaign strategy. In: Lees-Marshment J (ed) Routledge Handbook of Political Marketing. pp 7–19

4. Conley BM (2012) The politics of hope: the democratic party and the institutionalization of the Obama brand in the 2010 mid-term elections. In: Lees-Marshment J (ed) Routledge Handbook of Political Marketing. Routledge, New York, pp 124–135

5. Conley BM (2018) Thinking what he says: market research and the making of Donald Trump’s 2016 presidential election. In: Gillies J (ed) Political Marketing in the 2016 U.S. presidential election. Palgrave Macmillan, New York, pp 29–48

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