The relationship between corporate reputation and organizational citizenship behavior: a comparative study on TV companies and banks
Author:
Publisher
Springer Science and Business Media LLC
Subject
General Social Sciences,Statistics and Probability
Link
http://link.springer.com/content/pdf/10.1007/s11135-012-9743-y.pdf
Reference22 articles.
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3. Caruana A.: Corporate reputation: concept and measurement. J. Prod. Brand Manag. 6(2), 109–118 (1997)
4. Cravens K., Oliver E.G., Ramamoorti S.: The reputation index: measuring and managing corporate reputation. Eur. Manag. J. 21(2), 201–212 (2003)
5. Dolphin R.R.: Corporate reputation a value creating strategy. Corp. Gov. 4(3), 77–92 (2004)
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