A comparison of ranking, rating and reservation price measurement in conjoint analysis
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Economics and Econometrics,Business and International Management
Link
http://link.springer.com/content/pdf/10.1007/BF00664219.pdf
Reference20 articles.
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3. Dobson, G., and S. Kalish (1988). ?Positioning and Pricing a Product Line: Formulation and Heuristics,?Marketing Science 7, 107?125.
4. Gerstner, E., and J. D. Hess. (1990). ?Can Bait and Switch Benefit Consumers,?Marketing Science 9, 114?124.
5. Green, P. E., and A. M. Krieger. (1985). ?Models and Heuristics for Product Line Selection,?Marketing Science 4, 1?19.
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