Estimating Willingness to Pay from Survey Data: An Alternative Pre-Test-Market Evaluation Procedure
Author:
Affiliation:
1. Department of Economics, University of California, Los Angeles.
2. Department of Fisheries and Oceans, Vancouver, British Columbia.
Abstract
Publisher
SAGE Publications
Subject
Marketing,Economics and Econometrics,Business and International Management
Link
http://journals.sagepub.com/doi/pdf/10.1177/002224378702400406
Reference15 articles.
1. Measuring Values of Extramarket Goods: Are Indirect Measures Biased?
2. Efficient Estimation Methods for "Closed-Ended" Contingent Valuation Surveys
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