Publisher
Springer International Publishing
Reference23 articles.
1. Durmaz, Y., Efendioglu, I.H.: Travel from traditional marketing to digital marketing. Global J. Manage. Bus. Res. 16(2), 35–40 (2016)
2. Crittenden, V., Crittenden, W.: Digital and social media marketing in business education: implications for the marketing curriculum. J. Mark. Edu. 37, 71–75 (2015)
3. Tiago, M.T.P.M.B., Veríssimo, J.M.C.: Digital marketing and social media: why bother? Bus. Horiz. 57(6), 703–708 (2014). https://doi.org/10.1016/j.bushor.2014.07.002
4. Kotler, P., Armstrong, G., Opresnik, O.M.: Harlow: Principles of Marketing. Pearson, England (2018)
5. Mukul, E., Büyüközkan, G., Güler, M.: Evaluation of digital marketing technologies with MCDM methods. In: 6th International Conference on New ideas in Management, Economics and Accounting, France, Paris (2019)
Cited by
3 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献