Identification and Ranking of Key Factors for Pattern of Consumer Buying Decisions in Digital Marketing

Author:

Imanova Gunay

Publisher

Springer International Publishing

Reference16 articles.

1. Kotler, P., Armstrong, G., Opresnik, O.M.: Principles of Marketing. Pearson, Harlow (2018)

2. Teo, T.S., Yeong, Y.D.: Assessing the consumer decision process in the digital marketplace. Omega 31(5), 349–363 (2003). https://doi.org/10.1016/S0305-0483(03)00055-0

3. Durmaz, Y., Efendioglu, I.H.: Travel from traditional marketing to digital marketing. Glob. J. Manag. Bus. Res. 16(2), 35–40 (2016)

4. Kumar, A., Mangla, S.K., Luthra, S., Rana, N.P., Dwivedi, Y.K.: Predicting changing pattern: building model for consumer decision making in digital market. J. Enterp. Inf. Manag. 31(5), 674–703 (2018). https://doi.org/10.1108/JEIM-01-2018-0003

5. Singh, D.K., Kumar, A., Dash, M.K.: Using analytic hierarchy process to develop hierarchy structural model of consumer decision making in digital market. Asian Acad. Manag. J. 21(1), 111 (2016)

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