Cognitive Science and Neuromarketing in Behavioral Economics

Author:

Lyapina Innara R.,Uvarova Alena Y.,Sibirskaya Elena V.,Pashkevich Liudmila A.,Tikhoykina Irina M.

Publisher

Springer International Publishing

Reference9 articles.

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2. Antipkina, A.A., Starikova, L.N.: Neuromarketing as a new method of obtaining data in marketing. Content 6(59), 22–29 (2017)

3. Kudryavtseva, E.I.: Cognitive economics and cognitive management: the search for the concept of management of new human resources. Sci. Work. North-West. Inst. Manag. 4(4(11)), 58–67 (2013)

4. Shastitko, A.A.: Behavioral economics: application of methods of cognitive psychology in economics. Soc. Sci. Mod. 2, 132–141 (2017)

5. Budzinski, O.: Cognitive rules, institutions, and competition. Const. Polit. Econ. 14(3), 213–233 (2003)

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1. Neuromarketing Science;Advances in Marketing, Customer Relationship Management, and E-Services;2023-05-26

2. Comparison of predictive validity of a focus group and cognitive marketing methods;Management and Entrepreneurship in Ukraine: the stages of formation and problems of development;2020-12-01

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