The Impact of Influencers’ Credibility on the Purchase Decision-Reference-Cited by-同舟云学术

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The Impact of Influencers’ Credibility on the Purchase Decision

Published:2024 Issue: Volume: Page:189-199
ISSN:2367-3370
Container-title:Lecture Notes in Networks and Systems
language:en
Short-container-title:

Author:

Gutierrez-Aguilar O.^ORCID,Valdivia-Cornejo R.^ORCID,Vera-Paredes G.^ORCID,Vizcarra-Cardenas G.^ORCID,Delgado-Delgado F.^ORCID,Chicaña-Huanca S.^ORCID

Publisher

Springer Nature Switzerland

Link

https://link.springer.com/content/pdf/10.1007/978-3-031-67431-0_18

Reference25 articles.

1. Santos, M., Schlesinger, W.: When love matters. Experience and brand love as antecedents of loyalty and willingness to pay a premium price in streaming services. Span. J. Market.- ESIC 25(3), 374–391 (2021). https://doi.org/10.1108/SJME-11-2020-0201

2. Patzer, G.L.: Source credibility as a function of communicator physical attractiveness. J. Bus. Res. 11(2), 229–241 (1983). https://doi.org/10.1016/0148-2963(83)90030-9

3. Wiedmann, K.-P., von Mettenheim, W.: Attractiveness, trustworthiness and expertise – social influencers’ winning formula? J. Prod. Brand. Manag. 30(5), 707–725 (2021). https://doi.org/10.1108/JPBM-06-2019-2442

4. Villi, B., Koc, E.: Employee attractiveness and customers’ service failure perceptions. J. Hosp. Market. Manag. 27, 1–20 (2017). https://doi.org/10.1080/19368623.2017.1329046

5. Fleck-Dousteyssier, N., Korchia, M., Roy, I.: Celebrities in advertising: looking for congruence or likability? Psychol. Mark. 29, 651–662 (2012). https://doi.org/10.1002/mar.20551

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