Transilvania University of Brasov: Brand Ambassador of Brasov

Author:

Coman ClaudiuORCID,Bularca Maria CristinaORCID

Publisher

Springer International Publishing

Reference30 articles.

1. Kotler, P., Keller, K.L., Brady, M., Goodman, M., Hansen, T.: Marketing Management. Pearson Education (2009)

2. Cărămidă, C.: Brand & Branding: Visual Identity, vol. I. BrandMark Publisher (2009)

3. Ballantyne, D., Aitken, R.: Branding in B2B markets: insights from the service-dominant logic of marketing. J. Bus. Ind. Market. 22(6), 363–371 (2007). https://doi.org/10.1108/08858620710780127

4. David, A.: The Handbook of Brand Management: The Economist Books. Edward Elgar Publishing Limited (2008)

5. Wæraas, A., Solbakk, M.N.: Defining the essence of a university: lessons from higher education branding. High. Educ. 57(4), 449–462 (2009). https://doi.org/10.1007/s10734-008-9155-z

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