Case 7: TikTok Tales: Unravelling the Penang State Museum’s Content Strategy for Enhanced Audience Engagement
Author:
Publisher
Springer Nature Switzerland
Link
https://link.springer.com/content/pdf/10.1007/978-3-031-51689-4_8
Reference11 articles.
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4. Dolan, R., Conduit, J., Frethey-Bentham, C., Fahy, J., & Goodman, S. (2019). Social media engagement behavior: A framework for engaging customers through social media content. European Journal of Marketing, 53(10), 2213–2243.
5. Huebner, E. J. (2022). TikTok and museum education: A visual content analysis. International Journal of Education Through Art, 18(2), 209–225. https://doi.org/10.1386/eta_00095_1
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