Millennials Versus Gen Z: Online Shopping Behaviour in an Emerging Market

Author:

Dabija Dan-Cristian,Lung Lavinia

Publisher

Springer International Publishing

Reference67 articles.

1. Accenture. Generation Z to switch the majority of purchases. 2017. www.accenture.com/t20170210T012359__w__/us-en/_acnmedia/PDF-44/Accenture-Retail-Customer-Journey-Research-2017-Infographic.pdf . Accessed 3 Apr 2018.

2. ASR. Romanian statistical annuary. 2014. www.insse.ro/cms/sites/default/files/field/.../anuarul_statistic_al_romaniei_1.pdf . Accessed 2 Jan 2017.

3. Bakewell C, Mitchell V. Generation Y female consumer decision-making styles. Int J Retail Distrib Manag. 2003;31(2):95–106.

4. Barber, N., Taylor, D. C., & Strick, S. (2010). Selective marketing to environmentally concerned wine consumers: A case for location, gender and age. Journal of Consumer Marketing, 27(1), 64–75.

5. Bernstein R. Move over Millennials - here comes Gen Z. Ad Age. 2015. http://adage.com/article/cmo-strategy/move-millennials-gen-z/296577 . Accessed 2 Apr 2018.

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