Myopic Retailer’s Cooperative Advertising Strategies in Supply Chain Based on Differential Games

Author:

Zhang Chonghao

Publisher

Springer Nature Switzerland

Reference11 articles.

1. Alirezaee, A., Sadjadi, S.J.: A game theoretic approach to pricing and cooperative advertising in a multi-myopic retailer supply chain. J. Ind. Syst. Eng. 12(4), 154–171 (2020)

2. De Giovanni, P., Karray, S., Martín-Herrán, G.: Vendor management inventory with consignment contracts and the benefits of cooperative advertising. Eur. J. Oper. Res. 272(2), 465–480 (2019)

3. Luzon, Y., Pinchover, R., Khmelnitsky, E.: Dynamic budget allocation for social media advertising campaigns: optimization and learning. Eur. J. Oper. Res. 299(1), 223–234 (2022)

4. Kim, E.A., Shoenberger, H., Kwon, E.P., et al.: A narrative approach for overcoming the message credibility problem in green advertising. J. Bus. Res. 147(2), 449–461 (2022)

5. Abedian, M., Amindoust, A., Maddahi, R., et al.: A game theory approach to selecting marketing-mix strategies. J. Adv. Manag. Res. 19(1), 139–158 (2022)

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