Designing the Virtual Product Experience: Learnings from Shenzhen, China and the ESUN Solutions

Author:

Briciu Arabela,Briciu Victor-Alexandru

Publisher

Springer International Publishing

Reference16 articles.

1. Ohene-Djan J (2008) Electronic commerce. University of London, London

2. Sinha A. Role of internet in e-commerce. https://www.dynamicwebdesigner.com/role-of-internet-in-e-commerce/

3. Lim LLK, Melewar TC (2011) Digital and virtual world research on brands and marketing development. J Brand Manag 19:1–3. https://doi.org/10.1057/bm.2011.25

4. Gabisch JA, Gwebu KL (2011) Impact of virtual brand experience on purchase intensions: the role of multichannel congruence. J Electron Commer Res 12(4):302–319

5. Li H, Daugherty T, Biocca F (2001) Characteristics of virtual experience in electronic commerce: a protocol analysis. J Interact Mark 15(3):13–30. https://doi.org/10.1002/dir.1013

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