Characteristics of virtual experience in electronic commerce: A protocol analysis
Author:
Publisher
Elsevier BV
Subject
Marketing,Business and International Management
Reference48 articles.
1. Effects of Appeal Type and Involvement on Product Disconfirmation: A Cognitive Response Approach Through Product Trial;Assael;Journal of Academy of Marketing Science,1989
2. How Advertising Works at Contact;Batra,1985
3. Design and Validation of an Instrument for Measuring Advertising Effectiveness in the Printed Media;Beerli;Journal of Current Issues and Research in Advertising,1999
4. The Effect of Advertising on Attitude Accessibility, Attitude Confidence, and the Attitude–Behavior Relationship;Berger;Journal of Consumer Research,1989
5. Biocca, F. (1997). Cyborg's Dilemma: Progressive Embodiment in Virtual Environments. Journal of Computer-Mediated Communication, 3(2).Available at: http://www.ascusc.org/jcmc/vol3/issue2/.
Cited by 293 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. From screen to reality: How AR drives consumer engagement and purchase intention;Journal of Digital Economy;2024-12
2. Augmented Reality Versus Web-Based Shopping: How Does AR Improve User Experience and Online Purchase Intention;Telematics and Informatics Reports;2024-09
3. Achieving close psychological distance and experiential value in the MarTech servicescape: a mindfulness-oriented service perspective;Journal of Research in Interactive Marketing;2024-07-15
4. Experiential Marketing to Gen Z: Fine-Tuning Brand Experience Through Virtual Reality;Journal of Hospitality & Tourism Research;2024-05-28
5. Equity in Bytes: An In-Depth Analysis of Gender Disparities in the ICT Sector Across Albania and Western Balkans Countries - Insights, Challenges, and Strategies for Promoting Inclusion and Empowerment;TEM Journal;2024-05-28
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3