The Role of Market Segmentation and Target Marketing Strategies to Increase Occupancy Rates and Sales Opportunities of Hotel Enterprises-Reference-Cited by-同舟云学术

The Role of Market Segmentation and Target Marketing Strategies to Increase Occupancy Rates and Sales Opportunities of Hotel Enterprises

Published:2020 Issue: Volume: Page:521-528
ISSN:2198-7246
Container-title:Strategic Innovative Marketing and Tourism
language:
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Author:

Çınar Kevser,Yetimoğlu Seda,Uğurlu Kaplan

Publisher

Springer International Publishing

Link

http://link.springer.com/content/pdf/10.1007/978-3-030-36126-6_58

Reference34 articles.

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4. Blocker CP, Flint DJ (2007) Customer segments as moving targets: integrating customer value dynamism into segment instability logic. Ind Market Manag 36:810–822. https://doi.org/10.1016/j.indmarman.2006.05.016

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