E-service

Author:

Rust Roland T.1,Kannan P.K.1

Affiliation:

1. University of Maryland, College Park, MD

Abstract

Firms must take full advantage of Net-based e-service opportunities, particularly in the transition of products to services, to garner long-term customer relationships and loyalty.

Publisher

Association for Computing Machinery (ACM)

Subject

General Computer Science

Reference10 articles.

1. Dedrick J. and Kraemer K. The impacts of information technology the Internet and electronic commerce on firm and industry structure: The personal computer industry. CRITO Report (July 2002) University of California Irvine. Dedrick J. and Kraemer K. The impacts of information technology the Internet and electronic commerce on firm and industry structure: The personal computer industry. CRITO Report (July 2002) University of California Irvine.

2. Self-Service Technologies: Understanding Customer Satisfaction with Technology-Based Service Encounters

3. Technology Readiness Index (Tri)

4. Rust R.T. Kannan P.K. and Peng N. The customer economics of Internet privacy. J. Academy of Marketing Science MSI/JAMS Special Issue on Marketing to and Serving Customers on the Internet 30 4 (2002) 451--460. Rust R.T. Kannan P.K. and Peng N. The customer economics of Internet privacy. J. Academy of Marketing Science MSI/JAMS Special Issue on Marketing to and Serving Customers on the Internet 30 4 (2002) 451--460.

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