Does Product Differentiation Strategy Mediate the Relationship Between Cost Leadership Strategy and Order-Winners? An Empirical Evidence from UAE Retail Industry-Reference-Cited by-同舟云学术

Does Product Differentiation Strategy Mediate the Relationship Between Cost Leadership Strategy and Order-Winners? An Empirical Evidence from UAE Retail Industry

Published:2024 Issue: Volume: Page:509-526
ISSN:2197-6503
Container-title:Studies in Big Data
language:en
Short-container-title:

Author:

Al Shraah Ata^ORCID,Al Kurdi Barween^ORCID,Alquqa Enass Khalil,Alshurideh Muhammad Turki^ORCID,Alzoubi Haitham M.^ORCID,Hamadneh Samer^ORCID

Publisher

Springer International Publishing

Link

https://link.springer.com/content/pdf/10.1007/978-3-031-31801-6_30

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