Political Marketing-Reference-Cited by-同舟云学术

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Political Marketing

Published:2020 Issue: Volume: Page:1-13
ISSN:
Container-title:The Palgrave Encyclopedia of Interest Groups, Lobbying and Public Affairs
language:
Short-container-title:

Author:

Newman Bruce I.,Cwalina Wojciech,Falkowski Andrzej,Newman Todd P.,Jabłońska Magdalena

Publisher

Springer International Publishing

Link

http://link.springer.com/content/pdf/10.1007/978-3-030-13895-0_5-1

Reference62 articles.

1. Andrews, L. (1996). The relationship of political marketing to political lobbying: An examination of the Devonport campaign for the Trident refitting contract. European Journal of Marketing, 30(10/11), 68–91.

2. Armannsdottir, G., Carnell, S., & Pich, C. (2019). Exploring personal politic brands of Iceland’s parliamentarians. Journal of Political Marketing. https://doi.org/10.1080/15377857.2019.1680931.

3. Baines, P. R., Harris, P., & Lewis, B. R. (2002). The political marketing planning process: Improving image and message in strategic target areas. Marketing Intelligence & Planning, 20(1), 6–14.

4. Butler, P., & Collins, N. (1994). Political marketing: Structure and process. European Journal of Marketing, 28(1), 19–34.

5. Caprara, G. V., & Zimbardo, P. G. (2004). Personalizing politics: A congruency model of political preference. American Psychologist, 59(7), 581–594.

Cited by 1 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Segmenting Voters by Motivation to Use Social Media and Their Lifestyle for Political Engagement;Journal of Political Marketing;2023-02-26

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