The Trade Fair Industry in Transition: Digital, Physical and Hybrid Trade Fairs. The Case of Thessaloniki-Reference-Cited by-同舟云学术

The Trade Fair Industry in Transition: Digital, Physical and Hybrid Trade Fairs. The Case of Thessaloniki

Published:2023 Issue: Volume: Page:399-415
ISSN:2198-7246
Container-title:Tourism, Travel, and Hospitality in a Smart and Sustainable World
language:
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Author:

Kostopoulou Eleana,Avdimiotis Spyros,Kourkouridis Dimitris

Publisher

Springer International Publishing

Link

https://link.springer.com/content/pdf/10.1007/978-3-031-26829-8_25

Reference23 articles.

1. Gani, M. O., Takahashi, Y., Faroque, A. R., Mortazavi, S., & Alam, M. Z. (2021). Virtual trade show: Past assessment, present status, and future prospects. Journal for International Business and Entrepreneurship Development, 13(3–4), 286–310.

2. Geigenmüller, A. (2010). The role of virtual trade fairs in relationship value creation. Journal of Business & Industrial Marketing, 25(4), 284–292.

3. Gottlieb, U., & Bianchi, C. (2017). Virtual trade shows: Exhibitors’ perspectives on virtual marketing capability requirements. Electronic Commerce Research and Applications, 21, 17–26.

4. Hochheim, H. (2021). Ifo survey: German exhibitors continue to rely on real trade fairs. Retrieved from: https://www.auma.de/en/media/reports/Ifo-survey-German-exhibitors-continue-to-rely-on-real-trade-fairs. Accessed the 4th of July 2022, at 10:32.

5. Kourkouridis D., Fragopoulos I., Karanikolas N., & Seretis S. (2016) Exhibition, city and crisis: A negotiated relationship. A first approach. In Proceedings of the 14th National Conference of the Hellenic Regional Science Society (ERSA-GR): Productive Reconstruction and Regional Development. Regional Development Institute - Panteion University, Athens, June 24–25.