Integrating Online and Offline Distribution Strategies – A Portuguese Case Study
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Publisher
Springer Nature Switzerland
Link
https://link.springer.com/content/pdf/10.1007/978-3-031-45651-0_8
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3. Kazancoglu, I., Aydin, H.: An investigation of consumers’ purchase intentions towards omni-channel shopping - a qualitative exploratory study. Int. J. Retail Distrib. Manag. 46(10), 959–976 (2018)
4. Zhang, J., Farris, P.W., Irvin, J.W., Kushwaha, T., Steenburgh, T.J., Weitz, B.A.: Crafting integrated multichannel retailing strategies. J. Interact. Mark. 24, 168–180 (2010)
5. Mosquera, A., Pascual, C.O., Ayensa, E.J.: Understanding the customer experience in the age of omni-channel shopping. In: ICONO 14, vol. 15, no. (2) (2017)
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