Gaining Mutual Benefits Through Business-non-profit Partnership in Base-of-the-Pyramid Markets: A Relational View

Author:

Grimm Jordis,Gilbert Dirk Ulrich

Publisher

Springer International Publishing

Reference75 articles.

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3. Arnould, E. J., & Mohr, J. J. (2005). Dynamic transformations for base-of-the-pyramid market clusters. Journal of the Academy of Marketing Science, 33(3), 254–274.

4. Arora, S., & Romijn, H. (2012). The empty rhetoric of poverty reduction at the base of the pyramid. Organization, 19(4), 481–505.

5. Ashta, A., & Hudon, M. (2009). To whom should we be fair? Ethical issues in balancing stakeholder interests from Banco Compartamos case study. CEB Working Paper No. 09/036. Brussels: Solvay Brussels School of Economics and Management Centre Emile Bernheim.

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