Google Analytics Best Practices in Slovak and Czech Online Business

Author:

Reiter Miroslav,Miklosik Andrej

Publisher

Springer Nature Switzerland

Reference36 articles.

1. Aube, J. (2021). View visitor IP address in Google Analytics. https://www.roirevolution.com/blog/2006/09/view-visitor-ip-address-in-google-analytics/.

2. Boufenneche, W., Hebboul, M., & Benabderrahmane, O. (2022). Web analytics tools for e-commerce: An overview and comparative analysis BT - international conference on managing business through web analytics (S. Sedkaoui, M. Khelfaoui, R. Benaichouba, & K. Mohammed Belkebir (eds.), pp. 51–72). Springer International Publishing.

3. Chevalier, S. (2021). Global retail e-commerce sales 2014-2024. https://www.statista.com/statistics/379046/worldwide-retail-e-commerce-sales/.

4. Chitkara, B., & Mahmood, S. M. J. (2020). In U. Batra, N. R. Roy, & B. Panda (Eds.), Importance of web analytics for the success of a startup business BT - data science and analytics (pp. 366–380). Springer Singapore.

5. Domazet, I. S., & Simovic, V. M. (2020). The use of Google analytics for measuring website performance of non-formal education institution. In Title: Handbook of research on social and organizational dynamics in the digital era (pp. 483–498). IGI Global.

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