Web Analytics Tools for e-Commerce: An Overview and Comparative Analysis

Author:

Boufenneche Wassila,Hebboul Mohamed,Benabderrahmane Omar

Publisher

Springer International Publishing

Reference16 articles.

1. Aarushi Ranjan: 7 Must-Have Analytics Tools for Your eCommerce Website. (2019). On the site: https://www.shiprocket.in/blog/ecommerce-analytics-tools/ (consulted on 4/11/2020, 7/11/2020), https://colorwhistle.com/7-alternatives-to-google-analytics/ (consulted on 7/11/2020); https://www.canecto.com/best-25-google-analytics-alternatives-for-business-owners/ (consulted on 7/11/2020); https://growthbytes.co/google-analytics-alternatives/; https://www.promodo.com/blog/top-6-ecommerce-analytics-tools-for-online-stores-in-2019/#Hotjar (consulted on 7/11/2020)

2. Alghalith Nabil: Web analytics: enhancing customer relationship management. J. Strateg. Innov. Sustain. 10(2), 13–14 (2015)

3. Bekavac, I., Praničević, D.G.: Web analytics tools and web metrics tools: an overview and comparative analysis. Croat. Oper. Res. Rev. 6(2) (2015a) Croatian Operational Research Society, p 374. On the site: https://pdfs.semanticscholar.org/22ab/e974e3a7bc0ba418d5115241c10b847bc8bd.pdf (consulted on 2/11/2020)

4. Bekavac, I., Praničević, D.G.: (2015b), p 375

5. Chaffey dave and all: Internet Marketing Strategy, Implementation and Practice, 4th edn, p. 12. Pearson Education Inc, USA (2009)

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