Publisher
Springer Nature Switzerland
Reference28 articles.
1. Altshuller, G.: And suddenly the inventor appeared: TRIZ, the theory of inventive problem solving. Technical Innovation Center, Inc. (1996)
2. Ameen, N., Sharma, G.D., Tarba, S., Rao, A., Chopra, R.: Toward advancing theory on creativity in marketing and artificial intelligence. Psychol. Mark. 39(9), 1802–1825 (2022)
3. Avery, J., Steenburgh, T.J., Deighton, J., Caravella, M.: Adding bricks to clicks: predicting the patterns of cross-channel elasticities over time. J. Mark. 76(3), 96–111 (2012)
4. Berezan, O., Krishen, A.S., Agarwal, S., Kachroo, P.: Exploring loneliness and social networking: recipes for hedonic well-being on Facebook. J. Bus. Res. 115, 258–265 (2020)
5. Błażewicz, G.: Marketing Automation Towards AI and Hyperpersonalization, Polskie Wydawnictwo Naukowe, PWN, Warszawa (2021)