Formation of Digital Marketing in Targeted Advertising

Author:

Skuratova MarinaORCID,Tulebayeva NazymORCID,Abdygaparova ZhuldyzORCID

Publisher

Springer International Publishing

Reference18 articles.

1. Ziyadin, S., Doszhan, R., Borodin, A., Omarova, A., Ilyas, A.: The role of social media marketing in consumer behaviour. E3S Web Conf. 135, 04022. EDP Sciences (2019)

2. Ziyadin, S., Serikbek, A.: Internet-marketing in the sphere of higher education. Lect. Notes Netw. Syst. 84, 290–297 (2020)

3. Turow, J., King, J., Hoofnagle, C.J., Bleakley, A., Hennessy, M.: Americans reject tailored advertising and three activities that enable it. SSRN 1478214 (2009)

4. Toubiana, V., Narayanan, A., Boneh, D., Nissenbaum, H., Barocas, S.: Adnostic: Privacy preserving targeted advertising. In: Proceedings Network and Distributed System Symposium (2010)

5. Guha, S., Cheng, B., Francis, P.: Privad: Practical privacy in online advertising. In: USENIX Conference on Networked Systems Design and Implementation, pp. 169–182 (2011)

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