The Effects of Social Media Influencers on Consumers’ Buying Intentions with the Mediating Role of Consumer Attitude-Reference-Cited by-同舟云学术

The Effects of Social Media Influencers on Consumers’ Buying Intentions with the Mediating Role of Consumer Attitude

Published:2022 Issue: Volume: Page:45-72
ISSN:2198-7246
Container-title:New Dynamics in Banking and Finance
language:
Short-container-title:

Author:

Damirchi Sadaf,Öney Emrah,Sahranavard Seyed Arash

Publisher

Springer International Publishing

Link

https://link.springer.com/content/pdf/10.1007/978-3-030-93725-6_3

Reference127 articles.

1. Aaker, D. A., & Myers, J. G. (1987). Advertising management. Prentice Hall.

2. Amos, C., Holmes, G., & Strutton, D. (2008). Exploring the relationship between celebrity endorser effects and advertising effectiveness: A quantitative synthesis of effect size. International Journal of Advertising, 27, 209–234.

3. Anand, P., Holbrook, M. B., & Stephens, D. (1988). The information effective judgements: The cognitive affective model versus the independence hypothesis. Journal of Consumer Research, 15, 386–391.

4. Ananda, A. F., & Wandebori, H. (2016). The impact of drugstore makeup product reviews by beauty vlogger on Youtube towards purchase intention by undergraduate students in Indonesia. In International conference on ethics of business, economics, and social science (pp. 255–263). Faculty of Economics YSU.

5. Aronson, E., Turner, A., & J & Carlsmith, J M. (1963). Communicator credibility and communication discrepency as determinants of opinion change. The Journal of Abnormal and Social Psychology, 67, 31.

Cited by 1 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Influencer Marketing in the Digital Ecosystem;Influencer Marketing Applications Within the Metaverse;2023-06-30