Consumer Reactions to Generative AI: An Exploratory Study Using Neuroscientific Techniques
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Publisher
Springer Nature Switzerland
Link
https://link.springer.com/content/pdf/10.1007/978-3-031-62135-2_7
Reference19 articles.
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3. Caratù, M., Cherubino, P., Menicocci, S., Martinez-Levy, A.C.: Does sustainable communication have an impact on international social media audiences? A neuromarketing explorative study between Finland and Italy. Italian J. Mark. (2023). https://doi.org/10.1007/s43039-023-00086-z
4. Cherubino, P., et al.: Consumer behaviour through the eyes of neurophysiological measures: state-of-the-art and future trends. Comput. Intell. Neurosci. 1976847, 1–41 (2019)
5. Dwivedi, Y.K., Pandey, N., Currie, W., Micu, A.: Leveraging ChatGPT and other generative artificial intelligence (AI)-based applications in the hospitality and tourism industry: practices, challenges and research agenda. Int. J. Contemp. Hosp. Manag. (2023). https://doi.org/10.1108/IJCHM-05-2023-0686
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