Author:
Azmi Lina Fatini,Ahmad Norasnita
Publisher
Springer International Publishing
Reference23 articles.
1. Go, E., ShyamSundar, S.: Humanizing Chatbots: the effects of visual, identity and conversational cues on humanness perceptions. Comput. Hum. Behav. 97, 304–316 (2019)
2. Macinnis, D.J., Folkes, V.S.: Humanizing brands: when brands seem to be like me, part of me, and in a relationship with me. J. Consum. Psychol. 27(3), 355–374 (2017)
3. McCool, L.B.: Humanizing advanced communication online writing instruction: developing social presence to communicate, collaborate, and connect. Iowa State University (2016)
4. Ahmad Al-Hawari, M.A.: Does customer sociability matter? Differences in e-quality, e-satisfaction, and e-loyalty between introvert and extravert online banking users. J. Serv. Mark. 28(7), 538–546 (2014)
5. Etemad-Sajadi, R., Ghachem, L.: The impact of hedonic and utilitarian value of online avatars on e-service quality. Comput. Hum. Behav. 52, 81–86 (2015)