Evaluating Perceived Value and Intention to Continue Using Over-the-Top Services in Latin America: A Case Study in Quito, Ecuador

Author:

Haro Granizo CarinaORCID,Olmedo GonzaloORCID

Publisher

Springer Nature Switzerland

Reference27 articles.

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2. Sudhir, A., Rao, P.: How technology is shaping the future of streaming services in India. Financ. Express (2021). https://www.financialexpress.com/brandwagon/how-technology-is-shaping-the-future-of-streaming-services-in-india/2162729

3. Fuduric, M., Malthouse, E.C., Lee, M.H.: Understanding the drivers of cable TV cord shaving with big data. J. Media Bus. Stud. 17(2), 172–189 (2020). https://doi.org/ https://doi.org/10.1080/16522354.2019.1701363

4. PWC. Global entertainment & media outlook 2021–2025. [Industry Growth Projections]. PricewaterhouseCoopers LLP 12. Outlook (2021). https://www.pwc.com/gx/en/entertainment-media/outlook-2021/perspectives-2021-2025.pdf

5. Jung, J., Melguizo A.: Is your netflix a substitute for your telefunken? evidence on the dynamics of tradition-al pay TV and OTT in Latin America. Telecommun. Policy. 47(1), 102397 (2022). ISSN 0308–5961

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