Exploring the Influence of Experiential Characteristics in Fashion Pop-Ups on the Retail Experience of UK Millennial Consumers

Author:

Alexander Bethan,Ling Hui Lai

Publisher

Springer International Publishing

Reference157 articles.

1. Alexander, B., & Bain, J. K. (2016). Small store design and marketing effects: Experiential developments in SME fashion pop-up store strategies. In Multi-Channel marketing, branding and retail design: New challenges and opportunities (pp. 163–192). Bingley.

2. Alexander, B., & Nobbs, K. (2016). Multi-sensory fashion retail experiences: the impact of sound, smell, sight and touch on consumer-based brand equity. In Vecchi, A., Buckley, C. Eds. Handbook of Research on Global Fashion Management and Merchandising. IGI Global. ISBN 9781522501107. Chapter, 17, 420–443.

3. Alexander, B., Nobbs, K., & Varley, R. (2018). The growing permanence of pop-up outlets within the international location strategies of fashion retailers. International Journal of Retail & Distribution Management, 46(5), 487–506. https://doi.org/10.1108/IJRDM-09-2017-0217

4. Anyanwu, O. (2017). Gen Z, young Millennials want to see now, buy now, wear instantly. Accessed July 5, 2019, from https://uk.fashionnetwork.com/news/Gen-Z-young-Millennials-want-to-see-now-buy-now-wear-instantly,813928.html#.XSerJi3xJmA

5. Arnold, M. J., Reynolds, K. E., Ponder, N., & Lueg, J. E. (2005). Customer delight in a retail context: Investigating delightful and terrible shopping experiences. Journal of Business Research, 58(8), 1132–1145. https://doi.org/10.1016/j.jbusres.2004.01.006

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