Customer Acquisition: Team Dynamics and the Soft Beat of the Drum

Author:

Scherm Michael J.

Publisher

Springer International Publishing

Reference16 articles.

1. Cespedes, F. V., & van der Kooij, J. (2016). Hiring star salespeople isn’t the best way to grow. Harvard Business Review Online, February 1, 2016. Retrieved December 17, 2019, from https://hbr.org/2016/02/hiring-star-salespeople-isnt-the-best-way-to-grow

2. DeCarlo, T. E., & Lam, S. K. (2015). Identifying effective hunters and farmers in the salesforce: A dispositional-situational framework. Journal of the Academy of Marketing Science, 8. https://doi.org/10.1007/s11747-015-0425-x

3. Gallo, A. (2014, October 29). The value of keeping the right customers. Harvard Business Review Online. Retrieved February 2, 2020, from https://hbr.org/2014/10/the-value-of-keeping-the-right-customers

4. Groysberg, B., Nanda, A., & Nohria, N. (2004, May). The risky business of hiring stars. Harvard Business Review Online. Retrieved September 5, 2018, from https://hbr.org/2004/05/the-risky-business-of-hiring-stars

5. CSO Insights (2018). 2018 sales operations optimization study. Miller Heiman Group.

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