Influencer-Focused Barrages in Product Demo Videos: An Exploratory Study
Author:
Publisher
Springer Nature Switzerland
Link
https://link.springer.com/content/pdf/10.1007/978-3-031-60264-1_24
Reference16 articles.
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4. Zhang, Q., Wang, W., Chen, Y.: In-consumption social listening with moment-to-moment unstructured data: the case of movie appreciation and live comments. Mark. Sci. 39, 285–295 (2020)
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