E-Commerce Influencers in China: Dual-Route Model on Likes, Shares, and Sales-Reference-Cited by-同舟云学术

E-Commerce Influencers in China: Dual-Route Model on Likes, Shares, and Sales

Published:2021-11-17 Issue: Volume: Page:1-16
ISSN:0091-3367
Container-title:Journal of Advertising
language:en
Short-container-title:Journal of Advertising

Author:

Hung Kineta¹,Tse David K.²,Chan Terri H.¹

Affiliation:

1. Hong Kong Baptist University, Hong Kong, China

2. Hong Kong University of Science and Technology, Hong Kong, China

Funder

General Research Fund

Publisher

Informa UK Limited

Subject

Marketing,Communication,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/00913367.2021.1990811

Reference52 articles.

1. Authenticity under threat: When social media influencers need to go beyond self-presentation

2. Bardhan, Indraneel. 2020, May 6. “Influencer Marketing Redefining the Fashion and Beauty Industry.” EOS Intelligence. https://eosintelligence.medium.com/influencer-marketing-redefining-the-fashion-and-beauty-industry-f68f9da8f011

3. Exploring How Influencer and Relationship Marketing Serve Corporate Sustainability

4. The Impact of Emotional Tone, Message, and Broadcast Parameters in Youth Anti-smoking Advertisements

Cited by 13 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Don’t Like Them but Take What They Said: The Effectiveness of Virtual Influencers in Public Service Announcements;Journal of Theoretical and Applied Electronic Commerce Research;2024-09-05

2. How social learning drives customer engagement in short video commerce: An attitude transfer perspective;Information & Management;2024-09

3. Determinants of trust and purchase intention in social commerce: Perceived price fairness and trust disposition as moderators;Electronic Commerce Research and Applications;2024-03

4. Social media influencer endorsement: the conditional effects of product attribute description in sponsored influencer videos;Journal of Marketing Management;2024-01-19

5. The effect of sponsored video customization on video shares: the critical moderating role of influencer and brand characteristics;European Journal of Marketing;2024-01-12