Market Launch of Smart Services

Author:

Leiting Tobias,Schacht Maximilian,Frank Jana

Publisher

Springer International Publishing

Reference45 articles.

1. Akkermans, H., Zhu, Q., Fang, F., Lamper, L., & van de Kerkhof, R. (2019). Designing smart services: A system dynamics-based business modeling method for IoT-enabled maintenance services. In Proceedings of the 52nd Hawaii International Conference on System Sciences.

2. Alexakos, C., Anagnostopoulos, C., & Kalogeras, A. P. (2016). Integrating IoT to manufacturing processes utilizing semantics. In Proceedings, 2016 IEEE 14th International Conference on Industrial Informatics (INDIN). Palais des Congrès du Futuroscope, Futuroscope – Poitiers, France, 19-21 July, 2016. 2016 IEEE 14th International Conference on Industrial Informatics (INDIN). Poitiers, France, 7/19/2016–7/21/2016. IEEE International Conference on Industrial Informatics (pp. 154–159). Institute of Electrical and Electronics Engineers; INDIN. Piscataway, NJ: IEEE.

3. Baumbach, E. (2014). Making the intangible tangible: Launch decisions for service innovations. In: AMA winter and summer educators’ conference proceedings. American Marketing Association, 2014, 21–23.

4. Bohnsack, R., & Margonlina, A. (2019). Teaching entrepreneurship and business model innovation in a blended-learning curriculum with the Smart Business Modeler. Journal of Business Models, 7(3). https://doi.org/10.5278/ojs.jbm.v7i3.2575.

5. Boldosova, V. (2020). Telling stories that sell: The role of storytelling and big data analytics in smart service sales. Industrial Marketing Management, 86, 122–134. https://doi.org/10.1016/j.indmarman.2019.12.004.

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