1. Big data analytics in E-commerce: A systematic review and agenda for future research;Akter;Electronic Markets,2016
2. Four strategies for the age of smart services;Allmendinger;Harvard Business Review,2005
3. Tell me a story: The role of narrative transportation and the C-suite in B2B advertising;Anaza;Industrial Marketing Management.,2019
4. Purchasing higher-value, higher-price offerings in business markets;Anderson;Journal of Business-to-Business Marketing,2010
5. To serve: How manufacturers can compete through servitization and product service systems. Chichester;Baines,2013