Influencing Customer Experience by Activating Relationship Norms
Author:
Publisher
Springer International Publishing
Link
http://link.springer.com/content/pdf/10.1007/978-3-030-02568-7_56
Reference26 articles.
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4. Bhattacharya, C. B., & Sen, S. (2003). Consumer-company identification: A framework for understanding consumers’ relationships with companies. Journal of Marketing, 67(2), 76–88.
5. Biber, P., Hupfeld, J., & Meier, L. L. (2008). Personal values and relational models. European Journal of Personality, 22(7), 609–628.
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