Police Professionalism Branding on Youtube Account @86CustomProtectionNET
Author:
Publisher
Springer Nature Switzerland
Link
https://link.springer.com/content/pdf/10.1007/978-3-031-54009-7_3
Reference15 articles.
1. Lou, C., Yuan, S.: Influencer marketing: how message value and credibility affect consumer trust of branded content on social media. J. Interact. Advert. 19(1), 58–73 (2019)
2. Eroğlu, F., Köse, E.B.: Utilization of online influencers as an experiential marketing tool: a case of instagram micro-celebrities. J. Int. Soc. Res. 12(63), 1057–1067 (2019)
3. Hofmann, J., Schnittka, O., Johnen, M., Kottemann, P.: Talent or popularity: What drives market value and brand image for human brands? J. Bus. Res. 124, 748–758 (2021)
4. Nelson, O., Deborah, A.: Celebrity endorsement influence on brand credibility: a critical review of previous studies. Online J. Commun. Media Technol. 7(1), 15–32 (2017)
5. Kurek, D.: Image and Attributes of The Police as an Employer in Poland - Perspective of The Z-Generation (2021)
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