From Trusted Friend to Trusted Brand? Influencer Marketing Between Trust and Mistrust-Reference-Cited by-同舟云学术

From Trusted Friend to Trusted Brand? Influencer Marketing Between Trust and Mistrust

Published:2019 Issue: Volume: Page:117-126
ISSN:
Container-title:Media Trust in a Digital World
language:
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Author:

Merz Julia

Publisher

Springer International Publishing

Link

http://link.springer.com/content/pdf/10.1007/978-3-030-30774-5_8

Reference28 articles.

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3. Brecht K (2018) Influencer Marketing: Das steckt hinter der Abmahnwelle des Verbands Sozialer Wettbewerb. https://www.horizont.net/marketing/nachrichten/influencer-marketing-das-steckt-hinter-der-abmahnwelle-des-verbands-sozialer-wettbewerb-168472 . Accessed 05 Aug 2018

4. Brix R (2018) Wie sieht das Marketing im Influencer-Zeitalter aus? In: Jahnke M (ed) Influencer Marketing. Für Unternehmen und Influencer: Strategien, Plattformen, Instrumente, rechtlicher Rahmen. Mit vielen Beispielen. Springer Gabler, Wiesbaden.

5. Bundesverband Digitale Wirtschaft (BVDW) e.V., Influry GmbH (eds) (2017) Bedeutung von Influencer Marketing in Deutschland 2017. Eine Studie im Auftrag von BVDW und Influry. https://www.bvdw.org/fileadmin/bvdw/upload/studien/171128_IM-Studie_final-draft-bvdw_low.pdf . Accessed 05 Jul 2018

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