Understanding the Effects of the Multidimensional Content of Streamers’ Live Speech on Consumer Purchase Behavior in Livestreaming E-commerce: Empirical Evidence from TikTok
Author:
Publisher
Springer Nature Switzerland
Link
https://link.springer.com/content/pdf/10.1007/978-3-031-60260-3_20
Reference17 articles.
1. Sun, Y., Shao, X., Li, X., et al.: How live streaming influences purchase intentions in social commerce: an IT affordance perspective. Electron. Commer. Res. Appl. 37, 100886 (2019)
2. He, W., Jin, C.: A study on the influence of the characteristics of key opinion leaders on consumers’ purchase intention in live streaming commerce: based on dual-systems theory. Electron. Commer. Res. (2022)
3. Li, Y., Li, X., Cai, J.: How attachment affects user stickiness on live streaming platforms: a socio-technical approach perspective. J. Retail. Consum. Serv. 60, 102478 (2021)
4. Ma, Y.: To shop or not: Understanding Chinese consumers’ live-stream shopping intentions from the perspectives of uses and gratifications, perceived network size, perceptions of digital celebrities, and shopping orientations. Telematics Inform. 59, 101562 (2021)
5. Xiao, L., Lin, X., Mi, C., et al.: The effect of dynamic information cues on sales performance in live streaming e-commerce: an IFT and ELM perspective. Electron. Commer. Res. (2023)
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