Author:
Chen Jingdong,Wang Anbang,Chen Mo
Publisher
Springer International Publishing
Reference24 articles.
1. Beckers, S.F., Risselada, H., Verhoef, P.C.: Customer engagement: a new frontier in customer value management. In: Handbook of Service Marketing Research, Edward Elgar Publishing (2014)
2. Brodie, R.J., Hollebeek, L.D., et al.: Customer engagement: conceptual domain, fundamental propositions, and implications for research. J. Serv. Res. 14(3), 252–271 (2011)
3. Ning, C., Tong, N.: Summary and prospect of foreign gamification marketing research. Foreign Econ. Manag. 39(10), 72–85 (2017). (in Chinese)
4. Deterding, S., Dixon, D., et al.: From game design elements to gamefulness: defining “gamification”. In: Proceedings of the 15th International Academic MindTrek Conference: Envisioning Future Media Environments, pp. 9–15 (2011)
5. Gross, M.L.: Advergames and the effects of game-product congruity. Comput. Hum. Behav. 26(6), 1259–1265 (2010)
Cited by
1 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献