Advergames and the effects of game-product congruity-Reference-Cited by-同舟云学术

Advergames and the effects of game-product congruity

Published:2010-11 Issue:6 Volume:26 Page:1259-1265
ISSN:0747-5632
Container-title:Computers in Human Behavior
language:en
Short-container-title:Computers in Human Behavior

Author:

Gross Michelle L.

Publisher

Elsevier BV

Subject

General Psychology,Human-Computer Interaction,Arts and Humanities (miscellaneous)

Reference34 articles.

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