Social Media Competence: An Assessment of Male and Female Users in India

Author:

Sharma Sourabh,Sharma Megha

Publisher

Springer International Publishing

Reference17 articles.

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3. Grewal, D., & Levy, M. (2014). Marketing (4th ed.). McGraw-Hill/Irwin. https://www.pewinternet.org/2013/02/14/the-demographics-of-social-media-users-2012/.

4. Hurlock, J., & Wilson, M. (2011). Searching Twitter: Separating the tweet from the chaff. International AAAI Conference on Weblogs and Social Media. Retrieved from https://www.aaai.org/ocs/index.php/ICWSM/ICWSM11/paper/view/2819.

5. Java, A., Song, X. Finin, T. & Tseng, B. (2007). Why we Twitter: Understanding microblogging usage and communities. Proceedings of the 9th WebKDD and 1st SNA-KDD 2007 Workshop on Web Mining and Social Network Analysis (WebKDD/SNA-KDD ’07). https://doi.org/10.1145/1348549.1348556.

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