Publisher
Springer Nature Switzerland
Reference50 articles.
1. Adheer, A., Goyal, N.: AI and (IOT) based digital marketing strategies, approaches and result (2023)
2. Alonso, N., Forradellas, R.: Digitalización de empresas y economía: Tendencias actuales (1a ed.). ESIC (2022)
3. Alvin Yau, K.L.A., Saad, N.M., Chong, Y.W.: Artificial intelligence marketing (AIM) for enhancing customer relationships. Appl. Sci. 11(18), 8562 (2021)
4. Bag, S., Gupta, S., Kumar, A., Sivarajah, U.: An integrated artificial intelligence framework for knowledge creation and B2B marketing rational decision making for improving firm performance. Ind. Mark. Manage. 92, 178–189 (2021)
5. Bagheri, H.: AI-Based Marketing Management System (2023)