A Systematic Literature Review of Profit Models for Online Marketing Channels
Author:
Publisher
Springer International Publishing
Link
https://link.springer.com/content/pdf/10.1007/978-3-031-05728-1_11
Reference43 articles.
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3. Angeloni, S., Rossi, C.: Online search engines and online travel agencies: a comparative approach. J. Hosp. Tour. Res. 45(4), 720–749 (2021)
4. Banerjee, S., Bhardwaj, P.: Aligning marketing and sales in multi-channel marketing: compensation design for online lead generation and offline sales conversion. J. Bus. Res. 105, 293–305 (2019)
5. Cao, X., Ke, T.T.: Cooperative search advertising. Mark. Sci. 38(1), 44–67 (2018)
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