Aligning marketing and sales in multi-channel marketing: Compensation design for online lead generation and offline sales conversion-Reference-Cited by-同舟云学术

Aligning marketing and sales in multi-channel marketing: Compensation design for online lead generation and offline sales conversion

Published:2019-12 Issue: Volume:105 Page:293-305
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Banerjee Somnath^ORCID,Bhardwaj Pradeep^ORCID

Publisher

Elsevier BV

Subject

Marketing

Reference59 articles.

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