Customer Behaviour
Author:
Publisher
Springer International Publishing
Link
https://link.springer.com/content/pdf/10.1007/978-3-031-23574-0_2
Reference58 articles.
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3. Arce-Urriza M, Cebollada J, Tarira MF (2017) The effect of price promotions on consumer shopping behavior across online and offline channels: differences between frequent and non-frequent shoppers. IseB 15(1):69–87. https://doi.org/10.1007/s10257-016-0310-2
4. Babin BJ, Darden WR, Griffin M (1994) Work and/or fun: measuring hedonic and utilitarian shopping value. J Consum Res 20(4):644–656. https://doi.org/10.1086/209376
5. Bleier A, Keyser AD, Verleye K (2018) Customer engagement through personalization and customization. In: Palmatier R, Kumar V, Harmeling C (eds) Customer engagement marketing. Palgrave Macmillan, Cham, pp 75–94. https://doi.org/10.1007/978-3-319-61985-9_4
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