Author:
Bleier Alexander,De Keyser Arne,Verleye Katrien
Publisher
Springer International Publishing
Reference69 articles.
1. Adomavicius, D., & Tuzhilin, A. (2005). Personalization Technologies: A Process-Oriented Perspective. Communications of the ACM, 48(10), 83–90.
2. Aguirre, E., Roggeveen, A. L., Grewal, D., & Wetzels, M. (2016). The Personalization–Privacy Paradox: Implications for New Media. Journal of Consumer Marketing, 33(2), 98–110.
3. Alba, J. W., & Hutchinson, J. W. (1987). Dimensions of Consumer Expertise. Journal of Consumer Research, 13(March), 411.
4. Amaldoss, W., & Jain, S. (2008). Joint Bidding in the Name-Your-Own-Price Channel: A Strategic Analysis. MIT Sloan Management Review, 54(10), 1685–1699.
5. Arora, N., Dreze, X., Ghose, A., Hess, J. D., Iyengar, R., Jing, B., Joshi, Y., Kumar, V., Lurie, N., Neslin, S., Sajeesh, S., Su, M., Syam, N., Thomas, J., & Zhang, Z. J. (2008). Putting One-to-One Marketing to Work: Personalization, Customization, and Choice. Marketing Letters, 19(3–4), 305–321.
Cited by
39 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献