Social Identity and Online Brand Communities
Author:
Publisher
Springer International Publishing
Link
https://link.springer.com/content/pdf/10.1007/978-3-030-94444-5_5
Reference18 articles.
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3. Dalgic, T., & Leeuw, M. (1994). Niche marketing revisited: Concept, applications and some European cases. European Journal of Marketing, 28(4), 39–55.
4. Easterbrook, M. J., & Vignoles, V. L. (2015). When friendship formation goes down the toilet: Design features of shared accommodation influence interpersonal bonds and well-being. British Journal of Social Psychology, 54(1), 125–139.
5. Haslam, C., Jetten, J., Cruwys, T., Dingle, G., & Haslam, S. A. (2018). The new psychology of health: Unlocking the social cure. Routledge.
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