Research on the Advertising Diffusion Effectiveness on Microblog and the Influence of Opinion Leaders

Author:

Zhang Dan,Xu Chuanpeng,Shuai Malian,Xiong Wenyu,Jiang Wen,Xu Dong,He Yue,Yu Weiping

Publisher

Springer International Publishing

Reference26 articles.

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3. Litterio, A.M., Nantes, E.A., et al.: Marketing and social networks: a criterion for detecting opinion leaders. Eur. J. Manag. Bus. Econ. 26(3), 347–366 (2017)

4. Anagnostopoulos, A., Petroni, F., Sorella, M.: Targeted interest-driven advertising in cities using twitter. Data Min. Knowl. Discov. 32(3), 1–27 (2016)

5. Bakal, G., Kavuluru, R.: On quantifying diffusion of health information on twitter (2017)

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